Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.


Seth Godin

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The thing to keep in mind is that we're still in the very early days when it comes to the search...
SETH SHOSTAK
'What was there before the Big Bang?' That's a question that both kids and adults love t...
SETH SHOSTAK
The great city can teach something that no university by itself can altogether impart: a vivid sense...
SETH LOW
You can't stop wars to build tertiary teaching hospitals, but you can say, 'Let's stop f...
SETH BERKLEY
I love science, and I believe in it. I have a faith that science can solve problems and make the wor...
SETH BERKLEY
When it comes to providing aid, developing innovations, and making bold steps that change the course...
SETH BERKLEY
Investments in immunization yield a rate of return on a par with educating our children - and higher...
SETH BERKLEY
History will not judge HIV/AIDS kindly... the harshest words will be reserved for how the world resp...
SETH BERKLEY
I was a serial monogamist.
SETH BERKLEY
In large part, thanks to widespread immunization, the number of young children dying each year has d...
SETH BERKLEY
I wish we could have state-of-the-art hospitals in every corner of the earth... but realistically, i...
SETH BERKLEY
We've actually eliminated Type II polio in the world, at least as far as we can tell.
SETH BERKLEY
Now, you might think of flu as just a really bad cold, but it can be a death sentence. Every year, 3...
SETH BERKLEY
Healthy children are more likely to attend school and are better able to learn. Healthy workers are ...
SETH BERKLEY
When AIDS first appeared, people didn't know what it was. You'll remember that it affected m...
SETH BERKLEY
Science is one of the comparative advantages of our knowledge-based economy, and focusing on our pro...
SETH BERKLEY
The virus that causes AIDS is the trickiest pathogen scientists have ever confronted. It mutates fur...
SETH BERKLEY
You'd see little shallow graves, lined up, one after the other - babies. That's what happens...
SETH BERKLEY
New vaccines are being developed all the time, which could save many more lives and dramatically imp...
SETH BERKLEY
Measles is probably the best argument for why there needs to be global health, and why we have to th...
SETH BERKLEY
The return on investment in global health is tremendous, and the biggest bang for the buck comes fro...
SETH BERKLEY
Now, when you get a viral infection, what normally happens is it takes days or weeks for your body t...
SETH BERKLEY
Leadership is about vision and responsibility, not power.
SETH BERKLEY
In 1908, there was a persuasive demonstration of the power of high-speed, low-mass asteroids in rura...
SETH SHOSTAK
Each year, thousands of UFOs are sighted and reported, which is an impressive tally of unidentified ...
SETH SHOSTAK
Of course there is still unexplored terrestrial territory, but most of it is waterlogged. Submersed ...
SETH SHOSTAK
I've done bingo halls and tents in front of 10 people with a cow mooing in the background. Doing...
SETH ROLLINS
I'm sure there are close calls that we're not even aware of hundreds of times a year. You cr...
SETH MACFARLANE
My mother is an incredibly beautiful woman who has laughed at every single thing my father's eve...
SETH MEYERS
By 2020, most home computers will have the computing power of a human brain. That doesn't mean t...
SETH SHOSTAK
These are some of the things for which we believe the American people owe no little gratitude to the...
SETH LOW
The bottom line is that finding orphan planets - small, faint, and located who-knows-where - is not ...
SETH SHOSTAK