Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,

The most popular TV show in America is a game show, ... People have been playing our games for years and are playing more and more games. The relationship they build is similar to a magazine that has a subscription base or a newspaper with home delivery customers.

Finding new ways, more clever ways to interrupt people doesn't work,