Finding new ways, more clever ways to interrupt people doesn't work,

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,

What Wonder understood, that Otto did not, is that if your idea spreads, you win,

Passion isn’t project-specific. It’s people-specific

Give up control and give it away, ... The more you give your idea away, the more your company is going to be worth.

If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.