One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,

If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

Dig your well before you're thirsty.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,