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They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.


Jack Trout

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ROBERT ZOELLICK Listen, Christ,You did alright in your day, I reckonBut that days gone now. They ghosted you up a sw...
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DAVID STEEL It's just hard to believe this (list) is central to their indictment. They've had this grand jury in...
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JENNIFER ARMINTROUT Kroger is making a superb strategic decision to move to the Everyday Living category because the bra...
BURT III Kroger is making a superb strategic decision to move to the Everyday Living category because the bra...
BURT FLICKINGER III Today, it only takes six to eight weeks and we only have to do it once. This eliminates the need to ...
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CINDY GUTHALS Once they're in the cell, and they lie down or whatever they do, nature takes its own course.
ALEX GARCIA So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and n...
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ERIC KATZMAN Most of my career up until the last couple of years has basically been a training ground for me. Act...
THOMAS JANE Zambia has been very generous in hosting refugees for years. It is now up to the international commu...
AHMED SAID FARAH Keynesianism, if you add its flexible, muscular form during the Depression to its more rigid postwar...
JOHN RALSTON SAUL American Girl had done it strictly catalog and online, before they built the three stores. They deve...
JIM SILVER Some years ago the Smithsonian wanted a T-rex for its new dinosaur hall,
JACK HORNER Trout, incidentally, had written a book about a money tree. It had twenty-dollar bills for leaves. I...
KURT VONNEGUT That's the strength of their team - their post guys. Those guys are very, very physical. They post h...
JEFF CAPEL Cities were monitoring more and going into shock over what pollution had been ignored for years if n...
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TOM WARNER Youve got to be an optimist to be a Democrat, and youve got to be a humorist to stay one.
WILL ROGERS Five years ago, Wal-Mart had $160 billion in sales. Now it has over $288 billion in revenue. That al...
GILBERT HARRISON Just so you know, when they say "once upon a time"....they're lying. It's not once upon a time. Its ...
JODI PICOULT When a trout rises to a fly, it does not swim as much as tilt its fins and jet skyward.
JOSEPH MONNINGER He was working under the house, which had been raised up on a hydraulic bottle jack. It appeared tha...
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NICHOLAS SPARKS Each game is its own game, ... Facing them a week ago, you learn some things from the way they appro...
AARON SMALL Jed Bernstein leaves a completely different League than he found when he took this job 10 years ago....
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BRANDON DOMAN I could not understand how it could move under its own power. And when it had driven past me, withou...
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DAVID HAHN

More Jack Trout

I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this ...
JACK TROUT If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboard...
JACK TROUT This is dangerous because the networks are calling into question their own medium.
JACK TROUT Don’t try to do everything yourself. Find a horse to ride
JACK TROUT People like to bring back the old stuff. These are all classic brands so they have a history ... it ...
JACK TROUT I don't see how the addition of Reebok helps them in their quest to run against Nike. Does this mean...
JACK TROUT It comes down to what is an M&M, and you haven't the foggiest.
JACK TROUT It's an idea whose time has come and gone, ... Wal-Mart's 'Everyday prices' trump blue-light special...
JACK TROUT It comes down to what is an M&M, and you haven't the foggiest,
JACK TROUT These things stick in people's minds.
JACK TROUT Maybe if people think they have this terrific quality, then they'll forget about the calories and th...
JACK TROUT All's fair in love and marketing.
JACK TROUT Many Chinese saw opium as a poison introduced by foreign enemies.
ROBERT TROUT Were you to read the British press today, you would learn that the British Empire never forgets its ...
ROBERT TROUT The British seizure of Hongkong was an aspect of one of the most ugly crimes of the British Empire: ...
ROBERT TROUT The center connects on all levels and ages.
AL TROUT I would even suggest that the spiritual side of things is suffering.
AL TROUT That (extra) land made the area more secure and a better place for wildlife.
AL TROUT Some high quality habitat surrounding the Refuge was in danger of destruction. We have pursued an ag...
AL TROUT This represents a lot of work by a lot of people to enhance our management capabilities and make thi...
AL TROUT They knew that their love of hunting was doomed unless they maintained a core population of birds. T...
AL TROUT Over the years I've come to appreciate how animals enter our lives prepared to teach and far from be...
NICK TROUT It may be a cat, a bird, a ferret, or a guinea pig, but the chances are high that when someone close...
NICK TROUT The British system denied any role for human creativity, and instead argued, that if man merely foll...
ROBERT TROUT I couldn't take much more of this. Being the object two men competed for wasn't as glamorous as it s...
JENNY TROUT We fear doing too little when we should do more. Then atone by doing too much, when perhaps we shoul...
ROBERT TROUT From this bestial view that the human mind consists of only sense certainty, pleasure and pain, Lock...
ROBERT TROUT Strength isn't about bearing a cross of grief or shame. Strength comes from choosing your own path, ...
JENNY TROUT I'd never been a good damsel in distress. I was a "hands-on" damsel.
JENNY TROUT The American Revolution was, in fact, a battle against the philosophy of Locke and the English utili...
ROBERT TROUT The myth that the founding of American Republic was based on the philosophy of John Locke could only...
ROBERT TROUT The myth that John Locke was the philosopher behind the American Republic, is easily refuted by exam...
ROBERT TROUT In March we'll know (what amount will be given to the YMCA). If there are additional funds, we could...
BRENT TROUT I didn't see very much of it impact this budget. We're in a position where we are better off than a ...
BRENT TROUT We don't tell them exactly what to spend. Parks typically gets the greatest amount of local option m...
BRENT TROUT There are no additional places to grow.
BRENT TROUT The county won't see any change in the taxes they receive or anything until a business or industry d...
BRENT TROUT I don't want to tell a department head right from the beginning what he needs or doesn't need. I get...
BRENT TROUT Where the crux of the issue lies is that (certain) departments are so heavily based on labor force. ...
BRENT TROUT The biggest thing is deciding where $10,000 more has to come from.
BRENT TROUT This would be another step for Boone in biotech and value-added agriculture to push that marketing n...
BRENT TROUT We are waiting for abstracts to be updated and for the phase one and two EPA studies to be completed...
BRENT TROUT The universe is a big place, perhaps the biggest.
KILGORE TROUT A successful society is characterized by a rising living standard for its population, increasing inv...
ROBERT TROUT We want to accomplish this sometime this summer.
BRENT TROUT I used to get made fun of in the minor leagues. I'd be 0 for 2, and then in my last at-bat I'...
MIKE TROUT When we get in late and the only thing open is fast food, it can be tough to maintain a healthy diet...
MIKE TROUT Technology is ruled by two types of people: those who manage what they do not understand, and those ...
MIKE TROUT Growing up, I was such a picky eater. I'm finally starting to expand.
MIKE TROUT You surprise yourself on some balls off the bat. You don't think you have a chance to catch it. ...
MIKE TROUT Sometimes nature can take its course and shove it. Our commitment to protecting our cat or dog is li...
NICK TROUT Please, if necessary, blame my British indoctrination or blame my affiliation to the MSPCA (the Mass...
NICK TROUT Pets are our seat belts on the emotional roller coaster of life--they can be trusted, they keep us s...
NICK TROUT . . . mistakes are inevitable, but what is not, and what will set us apart, is our ability to learn ...
NICK TROUT Without fail, he always signed off on these letters with love and he always included Whiskey and Bes...
NICK TROUT Our pets are the kids who never leave home, and that's absolutely fine by us because these kids don'...
NICK TROUT Our pets will never be with us for long enough, at least physically, but when they have been blessed...
NICK TROUT The amount of actual time is irrelevant because the intensity of the moment is guaranteed to last. I...
NICK TROUT There are many reasons why so many of us choose to share our lives with a pet--it's the perfect anti...
NICK TROUT Perhaps the greatest gift an animal has to offer is a permanent reminder of who we really are.
NICK TROUT Let the meek have the kingdom of heaven. The strong shall rule on earth.
JENNY TROUT It was the damnedest thing, life. Once you decide exactly how things are going to go, something or s...
JENNY TROUT Monster Huntin' one book at a time.
CLAYTON TROUT The East India Company established a monopoly over the production of opium, shortly after taking ove...
ROBERT TROUT Confucianism strongly condemned the use of drugs like opium.
ROBERT TROUT Although the Chinese had used opium as a medicine, there was no widespread addiction before the Brit...
ROBERT TROUT I'm not really a big Springsteen guy. I'll listen to the music, but ... I didn't really ...
MIKE TROUT No one's place in this world is guaranteed. Not everyone is going to get a happy ending. But life is...
JENNY TROUT It was like something out of Lord of the Flies - one minute everything is calm and civil, the next i...
JAMIE TROUT Many artists and writers have used cannabis for creative stimulation - from the writers of the world...
JACK HERER I hope people think of me as a bit older. I do have a beard. That makes me look very old.
JACK WHITEHALL With my sunglasses on, I'm Jack Nicholson. Without them, I'm fat and 60.
JACK NICHOLSON The financial crisis is a stark reminder that transparency and disclosure are essential in today'...
JACK REED The only two things you can truly depend upon are gravity and greed.
JACK PALANCE Perfectionists are their own devils.
JACK KIRBY Control your own destiny or someone else will.
JACK WELCH I believe that people make their own luck by great preparation and good strategy.
JACK CANFIELD If you pick the right people and give them the opportunity to spread their wings and put compensatio...
JACK WELCH Mankind is like dogs, not gods - as long as you don't get mad they'll bite you - but stay ma...
JACK KEROUAC If I have a weakness, it's probably ice cream. That's where I get lax, sloppy. I'll snea...
JACK NICKLAUS It was only after the Grimms published two editions primarily for adults that they changed their att...
JACK ZIPES Though the Grimms kept about 100 of the tales from the first edition, they changed them a good deal.
JACK ZIPES In 1995, I founded a storytelling program for children called Neighborhood Bridges in collaboration ...
JACK ZIPES I have a daughter, Hanna, and I never read fairy tales to her. But I did tell her bedtime tales and ...
JACK ZIPES 'Once Upon a Time', 'Mirror Mirror' - those shows and films focus on women and their...
JACK ZIPES Fairy tales are with us day in and day out, not just in commercials, but references in the theater, ...
JACK ZIPES The Grimm collections were never intended for children. Not because kids were excluded, but because ...
JACK ZIPES Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfu...
JACK ZIPES What the Greeks and Romans considered myths, we consider fairy tales. We can see how very clearly th...
JACK ZIPES Until I was diagnosed with mouth cancer, I'd never heard of it.
JACK WILD I guess I'll go to my grave as the Dodger, but at least I've made my mark on show-business h...
JACK WILD I'm thought of as a celebrity. Everything I've ever done... has been for children. As long a...
JACK WILD I look at what I've gone through in my career and I really shouldn't be talking to you now. ...
JACK WILD I'd definitely be up for 'EastEnders.' Just the same as I would if 'Coronation Stree...
JACK WILD It's very hard not to let fame affect you because you are continually being told how good you ar...
JACK WILD There is no buzz like performing for a live audience.
JACK WILD At an age when most youngsters are preparing for their GCSEs, I was suddenly a jet-setter, briefly t...
JACK WILD My lifestyle had made me a walking time bomb.
JACK WILD I know who Jack Whittaker is. And some days I don't like who I am.
JACK WHITTAKER It doesn't bother me because I can tell everyone to kiss off.
JACK WHITTAKER If I had to do it all over, I'd be more secluded about it.
JACK WHITTAKER I'd do the same things, but I'd be a little more quiet.
JACK WHITTAKER I won the lottery. I don't care what it costs.
JACK WHITTAKER I'm simply a businessman who has seen his share of failures and successes.
JACK WHITTAKER Part of doing stand-up is to get things off your chest. It's a bit like being in a psychiatrist&...
JACK WHITEHALL I want to write a film. I need to think of the right idea and focus on that; I love writing.
JACK WHITEHALL Once you start doing a lot, you don't ever want to stop working. It feels weird if you're no...
JACK WHITEHALL My dad doesn't hug me enough!
JACK WHITEHALL I'd like to scale back the television. I'm constantly told that I'm over-exposed, and I ...
JACK WHITEHALL My mother giving birth to me was just like Lady Sybil giving birth, except that there wasn't suc...
JACK WHITEHALL I'm very conscious of other people's opinions and of people not liking me.
JACK WHITEHALL I've definitely become smuttier. When I first started out, I had these aspirations: 'I'm...
JACK WHITEHALL I never know what defines you as being posh. I went to a posh school, definitely.
JACK WHITEHALL There's a real sense of camaraderie with sitcoms.
JACK WHITEHALL I eat healthily, as it keeps my energy up.
JACK WHITEHALL Society is so divided in its perception of public school people. Most people who went to public scho...
JACK WHITEHALL I don't like comedians who don't have conviction, and with stand-up, it is always best to ha...
JACK WHITEHALL Live stand-up is my thing. I love being on stage and just messing around.
JACK WHITEHALL When I was younger, I was insecure for about 10 years: I wore glasses, had a cow's lick, buck te...
JACK WHITEHALL Some comics have long routines to get them in the mood - I just prefer to sit down, write out the sa...
JACK WHITEHALL I acted at school but got very bad parts - things that they'd made up in Shakespeare plays like ...
JACK WHITEHALL If I could look like anyone, it would be Jamie Redknapp - even up close, he's amazing.
JACK WHITEHALL I wish I was a bit shorter, as I think shorter people have better walks. Freddie Fox, the actor, is ...
JACK WHITEHALL I vote for whoever will annoy my dad.
JACK WHITEHALL When I'm on stage, I'm quite over the top - I'm quite flamboyant and camp.
JACK WHITEHALL I'm not actually posh; I'm really rough and from the wrong side of the tracks. I grew up in ...
JACK WHITEHALL I like to think I'm a bit smarter than I sometimes let on.
JACK WHITEHALL I think people respect honesty rather than hiding it.
JACK WHITEHALL If I'm in an uncomfortable situation, I think I can say something funny to defuse it. Sometimes ...
JACK WHITEHALL Playing drums feels like coming home for me. Even during the White Stripes I thought: 'I'll ...
JACK WHITE A lot of people in the media, and some everyday people, really aren't in search of the truth. Th...
JACK WHITE I just think old old movies, they make you concentrate and pay attention so much more. They feel so ...
JACK WHITE I've always felt it's ridiculous to say, of any of the females in my life: You're my fri...
JACK WHITE There's Catholic guilt about things, then there's the guilt of being the youngest of 10, so ...
JACK WHITE If you have twenty guys in the room and you just bring in one girl, you change the entire mood and e...
JACK WHITE We have a secret project at Third Man where we want to have the first vinyl record played in outer s...
JACK WHITE I would never purposely sing a song about someone I love, I wouldn't want to embarrass them. But...
JACK WHITE I think that sometimes love gets in the way of itself - you know, love interrupts itself. We want th...
JACK WHITE I think the sensitivity that you need to create certain things sometimes would spill over into thing...
JACK WHITE I consider music to be storytelling, melody and rhythm. A lot of hip-hop has broken music down. Ther...
JACK WHITE Nowadays, everybody assumes, when they wake up in the morning, if they have a question, it will get ...
JACK WHITE I'd make a White Stripes record right now. I'd be in the White Stripes for the rest of my li...
JACK WHITE I was in a Montessori school. There was a drum circle with all the kids passing around a little bong...
JACK WHITE With the White Stripes we were trying to trick people into not realising we were playing the blues. ...
JACK WHITE When you put something out there into the world, there's all these words you don't want to h...
JACK WHITE I want to be part of the resurgence of things that are tangible, beautiful and soulful, rather than ...
JACK WHITE I dabbled in things like Howlin' Wolf, Cream and Led Zeppelin, but when I heard Son House and Ro...
JACK WHITE There aren't that many things left that haven't already been done, especially with music. I&...
JACK WHITE I really don't like to take the easy way out, if I can help it, on anything I do, I like to real...
JACK WHITE One of the jobs of a manager is to instill confidence, pump confidence into your people. And when yo...
JACK WELCH Public hangings are teaching moments. Every company has to do it. A teaching moment is worth a thous...
JACK WELCH Strong managers who make tough decisions to cut jobs provide the only true job security in today'...
JACK WELCH Don't manage - lead change before you have to.
JACK WELCH Any jerk can have short-term earnings. You squeeze, squeeze, squeeze, and the company sinks five yea...
JACK WELCH I've learned that mistakes can often be as good a teacher as success.
JACK WELCH There's no such thing as work-life balance. There are work-life choices, and you make them, and ...
JACK WELCH You've got to eat while you dream. You've got to deliver on short-range commitments, while y...
JACK WELCH The team with the best players wins.
JACK WELCH Willingness to change is a strength, even if it means plunging part of the company into total confus...
JACK WELCH A strategy is something like, an innovative new product; globalization, taking your products around ...
JACK WELCH Change before you have to.
JACK WELCH Be candid with everyone.
JACK WELCH If it's anything I can't stand, it's yes-men. When I say no, I want you to say no, too.
JACK WARNER I don't want it good. I want it Tuesday.
JACK WARNER 'General Hospital' was so massive in the 80s and that's when people my age or even young...
JACK WAGNER I was fortunate enough to hook up with Quincy Jones and had a lot of success. But the music of the &...
JACK WAGNER I kind of went into soap opera with 'General Hospital' in the '80s. It's like theate...
JACK WAGNER By patting somebody on the back, a boy or a girl, a professional dancer, male, female, it really mak...
JACK WAGNER Peter Wagner, my son, just won the Bel-Air Junior Club Championship. Parred the last three holes. On...
JACK WAGNER I was always very independent and looked out for myself. I think that ability really helped me in la...
JACK WAGNER We all grew up, our grandmothers and mothers had about three channels to watch, so we watched those ...
JACK WAGNER My all-time low is 62 at Bel-Air, but it was in match play, and I had two putts given to me from fou...
JACK WAGNER My mother has been the greatest influence on my life, morally. When I get right down to it, my mothe...
JACK WAGNER My parents weren't extremely successful financially, but they were happy people. They gave me co...
JACK WAGNER Reality is the leading cause of stress for those in touch with it.
JACK WAGNER Obviously sex and nudity sells, but that's what people go to cable for but that's not going ...
JACK WAGNER My kids are at a point in their lives where I'm a moral compass for them. God help them both.
JACK WAGNER I haven't been to a movie since somebody gave me free tickets to Star Wars, which I went to.
JACK VANCE I haven't sold to the movies. In other words, I haven't gotten any enormous checks yet.
JACK VANCE I just wrote what I felt like writing since they seemed to sell.
JACK VANCE I never worked in an office in my life.
JACK VANCE I thought that automobiles were going to have mufflers and go fast and airplanes were going to fly f...
JACK VANCE I worked for half a cent a word. I'm not a fast writer to begin with, so for the first few years...
JACK VANCE I'd never been published when I was young.
JACK VANCE In fact, almost every job you get somebody watching you.
JACK VANCE Right now I'm so old that if I had a big gush of money, I don't know what I'd do with it...
JACK VANCE So I'll write it, and then I'll find out that I actually wrote something that is utterly use...
JACK VANCE Then there was Clark Ashton Smith, who wrote for Weird Tales and who had a wild imagination. He wasn...
JACK VANCE There was a writer in the '20s called Christopher Morley, who I remember a little bit of, who ha...
JACK VANCE Well, I think everything I've ever read contributes to the background from which I write.
JACK VANCE But I'm so slow on it because I find it terribly hard writing blind on computers. The computer s...
JACK VANCE I don't read other science fiction. I don't read any at all.
JACK VANCE I never made lots of money at it, but I sold enough.
JACK VANCE This flattery has been rather slow in coming. I think all of sudden late in life now I'm getting...
JACK VANCE I was an omnivore at reading, so that everything I ever read contributed.
JACK VANCE I was a carpenter for a time and everybody watches what you do.
JACK VANCE A reader is not supposed to be aware that someone's written the story. He's supposed to be c...
JACK VANCE But I've sure worked at jobs where I have been under inspection.
JACK VANCE Sometimes some of these little side excursions are useful and I manage to fit them in the book somew...
JACK VANCE It seems to limit you; when you're working in an office, you're a creature in a small cell u...
JACK VANCE