If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling.

I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.

In society, one doesn't tell the truth, one tells the exact opposite.

I decided law was the exact opposite of sex; even when it was good, it was lousy.

What is wanted is not the will to believe, but the will to find out, which is the exact opposite.

I went from such a testosterone-driven show to the exact opposite, because 'Friends With Better Lives' is run by the ladies. I imagine it's close to what being married feels like.