I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.

If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling.

This is dangerous because the networks are calling into question their own medium.

Don’t try to do everything yourself. Find a horse to ride

People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.

I don't see how the addition of Reebok helps them in their quest to run against Nike. Does this mean Nike is not going to get their hands on the big athletes? I doubt it.