If MCI can take its brand, which is still substantial, and gain more customers, it would be more attractive to a larger telecom.

If MCI can take its brand, which is still substantial, and gain more customers, it would be more attractive to a larger telecom,

I don't think anybody is surprised by this. Over the last few weeks I think its become apparent that the cellular phone industry is having a very strong quarter.

Kohl's exclusive Daisy Fuentes brand has become a favorite of our customers with its contemporary styling and affordable pricing. We are thrilled that Ms. Fuentes is extending her brand into swimwear and are confident that the offer will resonate with our fashion savvy shoppers.

With a strong personal brand, you become the only option in the eyes of your ideal customer.

Your company's most valuable asset is how it is known to its customers.