With a strong personal brand, you become the only option in the eyes of your ideal customer.

You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

Ain’t nobody gonna separate from their
cold hard cash unless they have an unresolved problem, so if
you want to make money, you have to be incredibly clear
about what problem(s) you solve.

The thing is, If you try to market to everyone, then you successfully market to no one.

Your ideal customer should be attracted to the brand that rests on the fabulous culture you
created, but they don’t have to share your personal interests or have the same lifestyle you do.