You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Even if you delegate that responsibility, ultimately you are the one responsible for how
your brand is portrayed.

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

Ain’t nobody gonna separate from their
cold hard cash unless they have an unresolved problem, so if
you want to make money, you have to be incredibly clear
about what problem(s) you solve.

Treat your employees like you would want to be treated if you were an employee.

Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.