Treat your employees like you would want to be treated if you were an employee.

Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.

Train your new employee properly. Sounds so obvious, and yet it often doesn’t happen.

You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Even if you delegate that responsibility, ultimately you are the one responsible for how
your brand is portrayed.

Values are the measuring stick for how
you make decisions in business: goal setting, employee conduct, recognition, discipline—everything.