Values are the measuring stick for how
you make decisions in business: goal setting, employee conduct, recognition, discipline—everything.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

If your culture is how you do business internally, your brand is what people believe about you externally.

Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.

Your company culture is the internal foundation on which everything in your business builds.