Your company culture is the internal foundation on which everything in your business builds.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.

Your brand is what your customers and
potential customers think about you; your culture is who you say you are and how you do business.

Values are the measuring stick for how
you make decisions in business: goal setting, employee conduct, recognition, discipline—everything.