Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,

Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that.

For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.

From a brand standpoint, it's become another way to reach consumers.

I'm still an amateur, of course, but I became rugby's first millionaire five years ago.

We know this Scotland are very, very different from the Scotland of five years ago,