In experiments at Baylor University where people were given Coke and Pepsi in unmarked cups and then hooked up to a brain scanner, the device clearly showed a certain number of them preferred Pepsi while tasting it. When those people were told they were drinking Pepsi, a fraction of them, the ones who had enjoyed Coke all their lives, did something unexpected. The scanner showed their brains scrambling the pleasure signals, dampening them. They then told the experimenter afterward they had preferred Coke in the taste tests.
David McRaney
Related Coke is at an increasing disadvantage, ... Pepsi is locking up the non-carbonated segment. Coke is d... CAROLINE LEVY Coke is at an increasing disadvantage. Pepsi is locking up the non-carbonated segment. Coke is deali... CAROLINE LEVY It's like Coke and Pepsi saying no other soft drink can enter the market unless they meet a certain ... PAT BUCHANAN A Rum and Pepsi is just not the same as a Rum and Coke. BILL THORNTON This puts Pepsi in a class by themselves and that's why Coke is not happy. MANNY GOLDMAN The relationship between Islam & Christianity is like the relationship between Coke & Pepsi. DAVID ATTA (A.K.A DAVIED ATTLARS & MR DAIN) This is a mistake for Coke. Pepsi is going after the right market. Younger audiences are going to bu... TED PARRISH The real concern is what is Coke doing to address this trend and take advantage of it. Pepsi has don... DEBBIE WANG You never see Coke and Pepsi doing attacks to each other. It would depress the product category of s... JOHN HICKENLOOPER I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ... KELLY JONES Both Pepsi and Coke have tried to introduce sports drink products, but to no avail. CAROLINE LEVY Just like Coke and Pepsi, Ford and Chevy, Intel and AMD, the OS wars are getting much more fierce. STEVE LEE We have no intention of returning to the Pepsi Center. And we've told the Pepsi Center people that. CHUCK HOWELL The rate of consolidation is increasing, but it doesn't seem to be increasing to the point where you... MARK SWARTZBERG We're no more Exxon, Mobile or Marathon than we are Coke or Pepsi. We sell the same branded products... CRAIG HOPPEN The money from soda contracts comes out of children's and parents' pockets. Coke, Pepsi, and other j... MARGO WOOTAN Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo&... JOHN SEABROOK Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down,... JOHN QUELCH When we told them we had them enrolled, they were happy. It's given them something to focus on and a... BEN JACKSON Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless ... JACK LYNCH As a young child I had Santa and Jesus all mixed up. I could identify Coke or Pepsi with just one si... AUGUSTEN BURROUGHS I wondered about the kids who everyone had decided were bad. The lost ones, the problems. What becam... AVERY SAWYER The competition was Coke vs. Pepsi 10 years ago. Our business has evolved over the past 10 years, an... ALISON LEWIS The crew knew because they had heard from other people, and when I showed up on the set the next day... BRANDON CRUZ All of them told me they were asked to destroy certain records. And they did. RICHARD REEVES I'll drink water. Sometimes tomato juice, which I like. Sometimes orange juice, which I like. I&... DONALD TRUMP They showed all the signs of not paying attention to what I used to tell them, however, when they gr... NSANYA NDANSHAU You're full of contradictions, Ms. Wallace." I looked up at him and arched a brow. "I'm a girl... TAMMARA WEBBER The only way he could have her was to shatter this stubborn faith of hers. In doing so, would he sha... FRANCINE RIVERS If the parties would brand themselves the way Coke and Pepsi and other products do so that you knew ... GROVER NORQUIST Pepsi clearly wants Quaker for strategic reasons. Their offer is still a substantial premium to wher... JOHN O'NEIL The first thing they were told was how to hone their talent. Then they were told how to market their... ESTHER B. FEIN It came down to that they had two chances and they scored on them. Give them their due. We might hav... DENNIS COSTELLO Veronika had noticed that a lot of people she knew would talk about the horros in other people's liv... PAULO COELHO If I provide for this life and turn away from the Lord, I am wise for a moment, but lost forever. FRANCINE RIVERS The only way he could have her was to shatter this stubborn faith of hers. In doing so, would he sha... FRANCINE RIVERS Coke relies on soft drinks for this huge piece of their business and those products have been in a s... CHRISTOPHER MEEKER There's always a sense of tragedy with icons. It happened to both the Princess of Wales and Dian... KEELEY HAWES All my concerts had no sounds in them; they were completely silent. People had to make up their own ... YOKO ONO If you empower people in their communities and get them jobs, no one like Dudus Coke can win their h... PORTIA SIMPSON-MILLER The girl clones at Singer Grove were just like the ones in Texas; they knocked themselves out to be ... E.L. KONIGSBURG You deserve to be with somebody, who knows you're the one, from that very first moment he lays eyes ... C. JOYBELL C. The Lord showed me, so that I did see clearly, that he did not dwell in these temples which men had ... GEORGE FOX This little kid who was found abandoned in the ocean brought a face to the people who were in Miami ... CHARLES RANGEL He it is Who caused those who disbelieved of the followers of the Book to go forth from their homes ... QURAN Al Gore has found a new job. He is going to teach journalism at Columbia University, which is ironic... JAY LENO Our citizens never hesitate to take sides against one another, whether it's Democrats versus Rep... JEN LANCASTER I just put myself in a hotel and was smoking coke for a while. Then I met up with the wrong people. ... MARC WALLICE Basically, I just tried to let them know we were here and we were interested in having them. I told ... COREY OAKLEY The tragedy in his life already existed. To love an atmospheric spirit. That was the real sorrow. Ho... PHILIP K. DICK When they told it unto David, he sent to meet them, because the
men were greatly ashamed: and the ... BIBLE Now is the only time we have, and the only time that we have any control over. RICHARD CARLSON Coach told us they were probably going to come out a little tentative and then get up in us, so we h... JUSTIN WILLIAMS You must save what you can of your life; you musn't lose it all simply because you've lost a part. HENRY JAMES What's great about this country is America started the tradition where the richest consumers buy ess... ANDY WARHOL The first thing they wanted was a shower and a change of clothes. People had been wading through flo... LORI ALLEN The Lord showed me, so that I did see clearly, that he did not dwell in these temples which men had ... GEORGE FOX After the attacks in London, there were a number of questions asked trying to understand who these p... JAY HOOD Don Draper-style advertising is really only available to the biggest brands out there. It's only... NIR EYAL They were careless people, Tom and Daisy—they smashed up things and creatures and then retreated b... F. SCOTT FITZGERALD They were careless people, Tom and Daisy — they smashed up things and creatures and then retreated... F. SCOTT FITZGERALD In Victorian England, people were told they should discourage their wives from reading because it wo... MARION BAILEY Did those nice church ladies come by again?" He nodded. "I asked them if a man died and then t... ILONA ANDREWS And all they that heard it wondered at those things which were told them by the shepherds. BIBLE Ninety five percent of everybody who came through here today had their drivers license, their insura... GEORGE PAYNE I would hate to see what the number of fatalities had been had we not had the special snowmobile pat... GARY EDDY I went to a friend's house and we just started using. I took myself out of the picture for a second,... JACK OSBOURNE Time is weird. That much is obvious. Sometimes I think everything happens at once, which is anything... MARCELO FIGUERAS They simply enjoyed every day together. The most special times for them were in the morning, sitting... JOHN ATKINSON My parents told me that education was the path to success - and they showed me, taking me to Head St... DENISE JUNEAU I don't think the players had changed their approach. But I just asked them, 'How did you get to the... GRAHAM RIX I worked at a movie theater in Tempe, Arizona, when I went to community college there. And I got fir... BILL HADER We didn't even talk about the game afterwards. I just told them to enjoy it. We were a little intimi... CHRIS WOODS When we got the kids back at halftime, we told them, 'Take a breath and relax.' They were playing al... DAVID JENNINGS We had teachers, we had high school principals, we had people teaching in colleges and university in... JOHN LEWIS There were a lot of customers who were asking for these departments. They had seen them in other Sam... JUAN JIMENEZ Students were a little apprehensive signing up (for the class) because they didn't know what they we... CAROL HELBLE Cal had told her all girls had it, it was natural as breathing, it was a sign they were growing up, ... HARPER LEE As a matter of safety, it was the right thing to do at the time. Those who waited a little while did... FRED HESTER I told Coach that my mom and them were here. They got here late. I saw them come in and I had to do ... BRIAN KEMP It wasn't until I got out in the world and started worked professionally when I realized that th... DAVEED DIGGS She was intimidating and all I could do was sit back on the couch as she paced back and forth, slowl... IN THE MAKING We like to look at it in terms of what resourcesincluding people, time, stuff and moneywe can co... ALLYSON PEERMAN We live in a world where we make choices every day and The Coke Side of Life encourages people to ma... MARC MATHIEU When we began filming, these people had legs, but as we were filming, they had been injured and they... MOHSEN MAKHMALBAF Whenever I would get discouraged, I'd see the faces of the people who were going to have no voice in... GWEN MOORE I showed empirically that in the general election those crossover voters stayed with the candidate t... DAVID OLSON When I got out of college, I talked to a lot of guys who were coaching or working in the league. A l... ANTWAAN RANDLE EL One noteworthy study suggests that people who suppress negative emotions tend to leak those emotions... SUSAN CAIN It's a perfect fit because Pepsi has a hole in its product line. In the noncarbonated segment, Pepsi... MANNY GOLDMAN Despite their depressing circumstances, the Hernandez family had a certain dignity and strength abou... JAMES C. DOBSON People never really died. They only went on to a better place, to wait a while for their loved ones ... V.C. ANDREWS The recruiters came and talked with us in school, and I remember it like yesterday. I wasn't interes... STEPHEN DAU What is family? They were the people who claimed you. In good, in bad, in parts or in whole, they we... SARAH DESSEN They showed their instant love for us and us for them the next morning when we went to leave. So man... DOUGLAS NIMMO When we started in 1984 and told banks and others we were planning to build a business making goat c... ALLISON HOOPER They never had a better computer. They never had better lights. They never had better communication ... ERNEST AGYEMANG YEBOAH there was a completely different story than what we were being told in the United States. It was out... ABU GHRAIB We helped them unload and while they were here all of the people were coming in and getting meals. W... DEBI THOMAS The Center for Disease Control started out as the malaria war control board based in Atlanta. Partly... BILL GATES
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I like the craft, the idea ... DAVID LACHAPELLE Gribenes have been referred to as Jewish popcorn or kosher pork rinds. It's basically chicken sk... DAVID SAX Texas hold 'em is all about folding and waiting for that time that comes up every hour or two wh... DAVID EINHORN I spent most of high school working on the debate team, probably at some expense to my grades. Being... DAVID EINHORN During my freshman year at Cornell, I joined my dorm's intramural football team. At the first pr... DAVID EINHORN I rooted for the Milwaukee Brewers and its stars, Robin Yount and Paul Molitor. I went to a lot of g... DAVID EINHORN I've got a fantasy-baseball team with my brother. But I have to admit, he does all the work. DAVID EINHORN My father and grandfather were businessmen. The family business was Adelphi Paints in New Jersey. Wh... DAVID EINHORN There's more at risk in what happens in Microsoft than I could ever bet on a poker table. DAVID EINHORN On my best days, I fancy myself a combination of Dad's persistence/patience and Mom's toughn... DAVID EINHORN Both poker and investing are games of incomplete information. You have a certain set of facts and yo... DAVID EINHORN Language itself changes slowly, but the Internet has speeded up the process of those changes so you ... DAVID CRYSTAL I tolerate lactose like I tolerate people. LARRY DAVID Mathematics knows no races or geographic boundaries; for mathematics, the cultural world is one coun... DAVID HILBERT Every spring, this country will be reminded of the Lady from Texas. As trees bloom and flowers carpe... DAVID MIXNER If you're a reporter, the easiest thing in the world is to get a story. The hardest thing is to ... DAVID HALBERSTAM I'm a good person, I hope. But I'm never as good as I want to be, never as nice as I want to... DAVID TENNANT I checked out all types of tobacco trying to find one that would be easiest to live with, I ended up... DAVID STRATHAIRN A poet could write volumes about diners, because they're so beautiful. They're brightly lit,... DAVID LYNCH Smoking calms me down. It's enjoyable. I don't want politicians deciding what is exciting in... DAVID HOCKNEY It is not contrary to reason to prefer the destruction of the whole world to the scratching of my fi... DAVID HUME