Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.

The issue here is Coke's intent. If they want Quaker Oats' businesses, they have the financial muscle to get it done.

Spotify appeared nine years after Napster, the pioneering file-sharing service, which unleashed piracy on the record business and began the cataclysm that caused worldwide revenues to decline from a peak of twenty-seven billion dollars in 1999 to fifteen billion in 2013.

Pepsi clearly wants Quaker for strategic reasons. Their offer is still a substantial premium to where Quaker Oats is trading. The reason they walked away the first time is because they had Coca-Cola waiting in the wings. They no longer have that luxury.

PepsiCo is the largest food-and-beverage company in the United States, and the second-largest in the world after Nestle. If PepsiCo were a country, the size of its economy - sixty billion dollars in revenues in 2010 - would put it sixty-sixth in gross national product, between Ecuador and Croatia.