The competition was Coke vs. Pepsi 10 years ago. Our business has evolved over the past 10 years, and with that evolution, we have entered into new categories.

So far it [the program] has been great. We have to see how it goes and then gauge its strength. If it's successful in the long term we'd be crazy not to expand it to make it unique for our other brands.

The Academy Awards have become much bigger than a night on TV. It has become something we can build a marketing program around.

You can never predict ratings. It's more about the association with these marquee entertainment events.

I just want to act. I just want to do the work.

I don't think I'll ever be comfortable with the idea of being famous.