SK will evolve and develop based on its corporate culture and human resources.

SK Group will work to be reborn as a group embraced by the public.

We recruit for attitude and train for skill,

The aim of SK's fundamental change is to increase happiness and share it with society.

Employees can make happiness when they maximize their brainwork voluntarily and enthusiastically. Management should focus on setting up an atmosphere.

The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You'd better get the human capital part right.