It's really advertising as entertainment content.

With branded entertainment, it's inevitable that advertising will find its way back into the model.

If they want to see this commercial, they can get it. People are looking online for commercials. This is another way to do it.

It's hard to get people's attention now. If you can do it in more ways than one, you're more likely to get your message out.

One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.

I do not regard advertising as entertainment or an art form, but as a medium of information.