It's hard to get people's attention now. If you can do it in more ways than one, you're more likely to get your message out.

It's really advertising as entertainment content.

If they want to see this commercial, they can get it. People are looking online for commercials. This is another way to do it.

I know that instructional time is a zero-sum game, but if we want kids to do well academically, it's hard to imagine that happening if they don't have some control over their attention.

The faculty, staff and students never lose sight of our increasingly multicultural society as the context for their teaching and scholarship. In addition, counseling psychology has been generous in sharing its experiences with the university as a whole.

Mr grandfather would turn in his grave if he could see it now.