With branded entertainment, it's inevitable that advertising will find its way back into the model.

[Given the myriad forms of entertainment now available to consumers,] the excitement of these big events in general is diminished, ... There's just so much out there.

It's really advertising as entertainment content.

(T)here's a growing sense in financial circles that the company will stay together,

We're not going out as much -- eating, entertainment -- we're trying to get rid of those kind of things.

I think people are nonplus about some of the TV advertising. They want to see if candidates are real, that they can touch and feel and look them in the eye and tell them what they think.