One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.

provide additional advertising sales opportunities as we are able to meet the growing demand of companies to market online by offering ad-sponsored links.

In online, which skews to a young demographic, we've seen strong growth in our subscription and e-commerce business, and the group reported its first two quarters of profits in the first half,

In online, which skews to a young demographic, we've seen strong growth in our subscription and e-commerce business, and the group reported its first two quarters of profits in the first half.

We see this as a natural extension of the Playboy brand. By launching Playboy digital, we are offering consumers worldwide a digitized product identical in every way with Playboy's print edition.

We are publishers of content and consumers of content at the same time. (D. Abbot, J.Hegarty)