It has to resonate with consumers on an emotional level. It must be a must-have to compete.

I don't think that anyone can really understand anything until it's understood on a cellular, emotional level.

My primary goal is always to tell a story that will resonate with people on a deeply emotional level.

The price sounds reasonable and should resonate with consumers,

Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.

We're not going to bow down to anybody, we know what we have to do to compete on this level and it starts with Jacksonville.