My primary goal is always to tell a story that will resonate with people on a deeply emotional level.

It has to resonate with consumers on an emotional level. It must be a must-have to compete.

Virtual reality is already affecting people on an emotional level much more than any other media, and it has the potential to scale: all you need is an attachment for your cellphone, and you can have this experience.

I went into politics on an emotional level and soon realised that emotion has nothing to do with politics.

I don't think that anyone can really understand anything until it's understood on a cellular, emotional level.

Anytime in radio that you can reach somebody on an emotional level, you're really connecting.