Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.

The price sounds reasonable and should resonate with consumers,

It has to resonate with consumers on an emotional level. It must be a must-have to compete.

We expect more than half the ads to run in HD.

There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.

Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.