Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.

We expect more than half the ads to run in HD.

There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.

There's a saying that '[networks] sell the Super Bowl two or three times,' because a company will decide its message is not good enough and pull out.