The price sounds reasonable and should resonate with consumers,

Often consumers don't have an easy way to get the pictures off the camera. So they use them as wallpaper and screensavers instead of printing them, ... It shows how consumers are changing the way they are interacting with digital technology. Consumers are realizing that there's many ways they can interact with their pictures other than just printing them out and pasting them into an album.

Often consumers don't have an easy way to get the pictures off the camera. So they use them as wallpaper and screensavers instead of printing them. It shows how consumers are changing the way they are interacting with digital technology. Consumers are realizing that there's many ways they can interact with their pictures other than just printing them out and pasting them into an album.

It has to resonate with consumers on an emotional level. It must be a must-have to compete.

Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.

They don't carry purses, but they do carry briefcases. A 2-pound device is a lot less of a hassle than a 5-pound device [laptop].