Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.

For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.

Ignore the people who say that the sales industry needs to become professionalised: it already has.

We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.

We all need salespeople who deliver value that wasn’t there before they arrived.

If what you sell doesn’t help me then why are you knocking on my door?