If what you sell doesn’t help me then why are you knocking on my door?

For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.

Ignore the people who say that the sales industry needs to become professionalised: it already has.

We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.

We all need salespeople who deliver value that wasn’t there before they arrived.

Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.