Ignore the people who say that the sales industry needs to become professionalised: it already has.

For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.

We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.

We all need salespeople who deliver value that wasn’t there before they arrived.

If what you sell doesn’t help me then why are you knocking on my door?

Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.