We've always said that we were not going to have a cookie-cutter approach,

We wear our cars. You can't just take a cookie-cutter approach.

This is not a cookie-cutter vehicle. This was specially designed.

They explicitly reject a one-size-fits-all, cookie-cutter approach.

You cannot design a healthcare consumerism program with a cookie-cutter approach. There are many variables an employer needs to consider when planning a healthcare program, including employee demographics, number of locations, company culture and the presence of chronic conditions in their workforce. Understanding these variables is critical to making healthcare consumerism work.

It's a well-proven cookie-cutter formula. It works,