This is not a cookie-cutter vehicle. This was specially designed.

We've always said that we were not going to have a cookie-cutter approach,

It's a well-proven cookie-cutter formula. It works,

We wear our cars. You can't just take a cookie-cutter approach.

I don't agree with the cookie-cutter mentality. It's maddening. It's sad and very frustrating.

They explicitly reject a one-size-fits-all, cookie-cutter approach.