We're really not going to change our consumption behavior until oil hits $80 a barrel.

I fought fire with oil.

Because they're sponges, it's better to incorporate it into their lives now rather than change behavior (later).

Bush talks of regime change or change of its behavior, which is the same. It means no Islamic regime.

Customers like it because it's so simple for them. It doesn't require customers to dramatically change their behavior.

We want to change behavior. It is a significant problem, has been for years.