Because they're sponges, it's better to incorporate it into their lives now rather than change behavior (later).

I think the reason graduated licensing works is because you're not changing behavior, but changing conditions under which they (teens) can drive.

Bush talks of regime change or change of its behavior, which is the same. It means no Islamic regime.

Customers like it because it's so simple for them. It doesn't require customers to dramatically change their behavior.

We want to change behavior. It is a significant problem, has been for years.

We have to change our behavior, ... We drink too much, smoke too much, eat the wrong foods and don’t exercise. We can change racial disparities by changing our behavior.