We're not looking to sell one or two. We're looking for fleets [purchasers] that would take about five vehicles--something we can set up a service contract to deal with.

We have found the sweet spot is accessorizing two vehicles in every model line you sell. Place one on the lot and the other in the showroom. Don't eat the whole elephant in one bite — meaning, don't accessorize everything.

Hydrogen is not well known. People are used to going to their neighborhood gas station. Since hydrogen is less dense [than gasoline] there is a compromise in the range in refills.

We want to demystify hydrogen and get ready to make hydrogen hybrids a much more accepted vehicle.

After one week, it sold a million records. Then it went on to sell five million. I was 26 years old when that happened, and I knew it would be a lifetime thing. I'm still singing Elvis songs.

We are not there to sell any one type of boat over another. We are there to sell boating as a recreation. All we want to do is point people in the right direction.