We were very fortunate that all the movies responded very, very well. Audiences like them and went to see them more than once.

We have been in movie theaters ... since 1999 showing movies to paying audiences. I think that's a fairly good track record of technology.

In the box-office slump of the last year, these movies are the only movies that audiences are responding to. Both Saw II and 'Hostel' were made for US$4 million, and they're beating movies that cost US$200 million dollars.

Summer is when audiences expect us to deliver excitement. Some movies just didn't fulfill that promise.

If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.

My favorite movie is 'Crash,' but I'm in the minority. This year, the movies dealt with social issues, and I am pleased to see that rise to the surface.