If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.

In the past, movies like 'Bachelor Party' would come and go, and 'American Pie' did well, but right now a huge part of it is this group of very talented actors,

We were very fortunate that all the movies responded very, very well. Audiences like them and went to see them more than once.

We have been in movie theaters ... since 1999 showing movies to paying audiences. I think that's a fairly good track record of technology.

When people realize that in the long run you may be turning off the audiences more, even though they will look temporarily--in the end they turn away, we really need to develop other metaphors and not talk about two sides, but talk about all sides.

In the box-office slump of the last year, these movies are the only movies that audiences are responding to. Both Saw II and 'Hostel' were made for US$4 million, and they're beating movies that cost US$200 million dollars.