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Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.


Simon Mainwaring

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JOHN RAMPTON By the side of the everlasting Why there is a Yes--a transitory Yes if you like, but a Yes.
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BRUCE BIEGEL A good leader does not sit down and wait for results, that's a boss. A leader will share the pain,sw...
LEONARDO SANABRIA If you think like a leader, act like a leader, inspire like a leader then you are a leader.
DEBASISH MRIDHA - I tak nieźle sobie pożyłem.
- Co to za życie? – powiedział ojciec.- Nic tylko kłamstw...
CHARLES BUKOWSKI Conducting your business in a socially responsible way is good business. It means that you can attra...
M. ANTHONY BURNS Conducting your business in a socially responsible way is good business. It means that you can attra...
DERBY BROWN Cathy has done a tremendous job over the past several years building our company's brand and a world...
LIAM MCGEE Integrate purpose into your for-profit business model through a long term commitment to a cause that...
SIMON MAINWARING How lucky I am to have known somebody and something that saying goodbye to is so damned awful.
EVANS G. VALENS A leader will find it difficult to articulate a coherent vision unless it expresses his core values,...
MIHALY CSIKSZENTMIHALYI Daring to dream is not difficult, it's making them come true that is hard...
NANETTE L. AVERY When a lot of voices, make up a noise, the man who is silent represents a voice.
APURVA GAGLANI Groupon as a company - it's built into the business model - is about surprise. A new deal that s...
ANDREW MASON If the seed doesn't get planted, it can't become a toxic thornbush. We must guard our minds and our ...
CRAIG GROESCHEL Create a compelling vision, one that takes people to a new place, and then translate that vision int...
WARREN BENNIS The standard of a true leader is that he sets also his own rules than merely and blindly obeys the s...
ANUJ SOMANY Good leaders must communicate vision clearly, creatively, and continually. However, the vision doesn...
JOHN C. MAXWELL Marriage takes work - it doesn't just happen.
LARA STONE I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to cr...
STEVE STOUTE All this stuff doesn't happen to you for your own sake. It doesn't happen to you so you can ...
DAVID ROBINSON There are a lot of people who dream of overnight success, of being Brad Pitt getting discovered for ...
BRENDA STRONG All the marketing and advertising sells the book as what it is and hopes that the book will be displ...
M. J. ROSE Hannaford is a leader and innovator in its industry, and we look forward to strengthening that leade...
DIANA POHLY You are not the happy, unthinking child you have always appeared to be, accepting everything at its ...
AGATHA CHRISTIE During his seven years at Billiards, John oversaw a very successful and comprehensive re-branding ef...
DUSTAN E. MCCOY A mission statement is not something you write overnight... But fundamentally, your mission statemen...
STEPHEN COVEY The manufacturing marketplace, including the process by which customers find suppliers, continues to...
AARON KAHLOW The most successful programs will be offered by institutions that make products and services availab...
CYNTHIA SACCOCIA Writing for TV entails saying every dumb idea that comes into your head to a room of people. And doi...
TAYLOR JENKINS REID A leader who doesn't hesitate before he sends his nation into battle is not fit to be a leader.
GOLDA MEIR Life doesn't just happen; it's constructed through the history of power. And that's some...
MIKE MILLS On average, it takes as much as $100 million in paid media for a brand to be a household name in Ame...
JAY SAMIT All channels in the entire TV network are in an intense competitive environment and we have to ensur...
CAROLINE WONG If brands can find a voice that matches them, and the artist embraces it, they can find a way that w...
PATRICK WHITESELL At a purely educational level, we're hoping to show people that this faraway disaster actually has s...
ERICK BROWNSTEIN If a brand genuinely wants to make a social contribution, it should start with who they are, not wha...
SIMON MAINWARING It is a lie.
ARTHUR MILLER You're still lovely," Mor said a bit gently.
Elain offered a half smile. "I suppose that war m...
SARAH J. MAAS Louisiana wants a leader that will take their values to D.C. and will fight for them without waverin...
JOHN FLEMING It takes a leader to create the momentum, it takes a vision to direct the momentum, it takes a massi...
FARSHAD ASL There have been a couple movements to get one. But it takes a lot of grass-roots effort to get a bra...
RENEE DONAHUE I wanted to dismantle the bollocks that there's a military structure to a gang, with a leader, s...
PETER MULLAN I find that it takes a lot of years of living, and many more of reckoning, to come up with one worth...
CARMEN AGRA DEEDY People are more inclined to be drawn in if their leader has a compelling vision. Great leaders help ...
JOHN KOTTER We have taken a brand-new, well-received car and significantly improved it to draw a new generation ...
AL GIOMBETTI If you ever have the good fortune to create a great advertising campaign, you will soon see another ...
DAVID OGILVY A new day simply means all our errors of the previous day has been forgiven us,we can now re-begin a...
DAVID ATTA (A.K.A DAVIED ATTLARS & MR DAIN) A new year is another vantage opportunity to re-strategize the venture called life.
DAVID ATTA (A.K.A DAVIED ATTLARS & MR DAIN) It's interesting because diversity doesn't just happen by garnishing your omelet with a litt...
KELVIN YU You don't sell the product, you sell the philosophy. When you sell a product, you have customers, wh...
SOUMEET LANKA I am stunned by how much time and effort I must spend marketing my book and interacting with my read...
BRUCE CAMERON Life doesn't care about your vision. Stuff happens, and you've just got to deal with it. You...
HAROLD RAMIS Vision, values and strategy are unique opportunities for a leader to create a common purpose and ali...
DAVID SERENE You don't have to live a lie. Living a lie will mess you up. It will send you into depression. I...
GILBERT BAKER Permission marketing turns strangers into friends and friends into loyal customers. It's not jus...
SETH GODIN I don't believe that there was a marketing effort. The marketing and public education program is new...
GEORGIENA VIVIAN Studying doesn't have to happen in a silo. It can be a social experience. You can engage with yo...
ERIC LEFKOFSKY I'm a thinker. That is what I do, in great depth and detail, every waking moment of the day. I like ...
BRIAN HERBERT Unification of differences is power.
SHESH NATH VERNWAL It ends or it doesn't.
That’s what you say. That’s
how you get through it.
The tu...
CAITLYN SIEHL The issue isn't whether he loved you, it's how much. Too much. Love can be poison
SARAH J. MAAS I am broken and healing, but every piece of my heart belong to you.
SARAH J. MAAS He thinks he'll be remembered as the villain in the story. But I forgot to tell him that the villain...
SARAH J. MAAS Night gathers, and now my watch begins. It shall not end until my death. I shall take no wife, hold ...
GEORGE R.R. MARTIN Hodor," said Hodor.
GEORGE R.R. MARTIN You do what you love, what you need
SARAH J. MAAS I turned.
Rhysand leaned against the archway into the sitting room, arms crossed, wings nowhere...
SARAH J. MAAS History is a wheel, for the nature of man is fundamentally unchanging. What has happened before will...
GEORGE R.R. MARTIN I don't judge people by their sexual orientation or the color of their skin, so I find it really...
DIANA ROSS Mass advertising can help build brands, but authenticity is what makes them last. If people believe ...
HOWARD SCHULTZ I like to feel that all my best photographs had strong personal visions and that a photograph that d...
GALEN ROWELL A reputation takes years and years and years to build, and it takes one press of a button to ruin it...
J. J. WATT Your brand is your name, basically. A lot of people don't know that they need to build their bra...
MEEK MILL I think the challenge in transforming an industrial brand into a luxury brand should not be underest...
CLAIRE KENT Eventually I came across another passage. This is what it said:
I am not commanding you, but I ...
NICHOLAS SPARKS To kill a mockingbird. If you haven't read it, I think you should because it is very interesting.
STEPHEN CHBOSKY I will never forget the vision of Jamie walking towards me.
NICHOLAS SPARKS As these images were going through my head, my breathing suddenly went still. I looked at Jamie, the...
NICHOLAS SPARKS You don't have to learn much out of books, it's like if you want to learn about cows, you go milk on...
HARPER LEE You can't really get to know a person until you get in their shoes and walk around in them.
HARPER LEE I find that I have about six bloggable ideas a day. I also find that writing twice as long a post do...
SETH GODIN The new graphic design will present a single KLEENEX(R) Brand image to our customers worldwide, whil...
JAN SPENCER It doesn't take money to have style, it just takes a really good eye. Sometimes you can find ama...
TYLER FLORENCE It doesn't take a hero to order men into battle. It takes a hero to be one of those men who goes...
NORMAN SCHWARZKOPF The new age of terrorism isn't on the battlefield: it's in your own backyard. Whether it'...
BILL GOLDBERG When I go, if there's a tombstone it will say, She doesn't give in. She doesn't give up....
DORIS ROBERTS To transform a grimace into a sound sounds impossible, yet it is possible to transform a vision into...
DEJAN STOJANOVIC We're happy to extend our strategic alliance with IBM to drive innovation in the marketplace for our...
ROB ASHE The record labels used to spend money on advertising, and social media has replaced that entirely - ...
STEVE AOKI You could be worth $2 billion today and a half a billion tomorrow. It doesn't take much for this...
PATRICE MOTSEPE Aut viam inveniam aut faciam tibi.

I will either find a way or make one.
KENDALL RYAN Socially responsible investors happen to be big shareholders in Dell and have significant clout.
BRYANT HILTON 'Power Rangers' is a massive global brand, and we believe that filmmaker Dean Israelite'...
JON FELTHEIMER This is not a short-term campaign. It is a long-term initiative designed to strengthen our brand, em...
AL GIOMBETTI Unless you have a sense of values that's shared by people and turns them loose to do certain thi...
ALAN CRANSTON Putting up a brand new building next to them doesn't replace blight. Redevelopment in its name looks...
JEREMY AGUERO

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SIMON RATTLE The majority of my work is about preparation.
TARYN SIMON I do seem to try to make things harder and harder for myself. In some perverse way, obstacles intere...
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TARYN SIMON I'm interested in the murky areas where there are no clear answers - or sometimes multiple answe...
TARYN SIMON With 'The Simpsons,' people didn't know what they were gonna see. They didn't have a...
SAM SIMON I'd rather be nauseous than tired, I think.
SAM SIMON I'm supporting the charities that I supported during my lifetime, and I want to continue to do t...
SAM SIMON 'The Simpsons' money got bigger and bigger. When I left 'The Simpsons', no one thoug...
SAM SIMON I want medical experiments on animals stopped. They don't do anything, and they don't work.
SAM SIMON One of the things about animal rights, which is not the only thing that I care about in this world, ...
SAM SIMON The truth is, I have more money than I'm interested in spending. Everyone in my family is taken ...
SAM SIMON Work made me crazy. I was tough to get along with.
SAM SIMON I don't believe in miracles.
SAM SIMON I am a big PETA supporter, and their East Coast headquarters is the Sam Simon building, and their We...
SAM SIMON A lot of charities spend a million dollars on a fundraiser to make $15,000. It's a social swirl....
SAM SIMON I want to do whatever I can to survive.
SAM SIMON I don't think the spirit of Hollywood is such a spirit of generosity. I think people really begr...
SAM SIMON Veganism is an answer for almost every problem facing the world in terms of hunger and climate chang...
SAM SIMON The sort of lifetime achievement stuff that I'm getting now is kind of like Tom Sawyer's fun...
SAM SIMON There are certain times you realize you've got too much money. One was when I started getting bi...
SAM SIMON When people make donations to non profits, they want to know that their money goes to good use.
SAM SIMON Boxing should probably be banned. But until then, I'm a big fan.
SAM SIMON Through PETA, we rescue animals in roadside zoos and circuses. They are some of the most abused anim...
SAM SIMON No matter when or where, always bring your 'A' game, because you never know when it will ope...
SIMON SINEK I find, when you're an optimist, life has a funny way of looking after you.
SIMON SINEK A friend is an emotional bond, just like friendship is a human experience.
SIMON SINEK Directions are instructions given to explain how. Direction is a vision offered to explain why.
SIMON SINEK A five minute call replaces the time it takes to read and reply to the original email and read and r...
SIMON SINEK People don't buy what you do, they buy why you do it.
SIMON SINEK If I said to most of the people who auditioned, 'Good job, awesome, well done,' it would hav...
SIMON COWELL There is a difference between listening and waiting for your turn to speak.
SIMON SINEK Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born s...
SIMON SINEK We can't all be good at everything. This is partly the logic behind having a team in the first p...
SIMON SINEK Corporate culture matters. How management chooses to treat its people impacts everything - for bette...
SIMON SINEK Life was so much simpler in pre-video days when everyone refused invitations because the 'Forsyt...
SIMON HOGGART Learning music is a birthright. And you have to start young.
SIMON RATTLE One of the pleasures of staying with friends is that you get to browse their shelves. I always arriv...
SIMON HOGGART He always describes his characters' voices and their physique so brilliantly. As people have sai...
SIMON CALLOW The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinning...
HERBERT SIMON Anyone can sell product by dropping their prices, but it does not breed loyalty.
SIMON SINEK I can't read a computer screen and never use a calculator. It's all in my head and by hand.
SIMON REUBEN I'm a happy camper when I'm doing both: writing and art every day, along with a dose of read...
MARGE SIMON Most successful American politicians look well-fed on endorsements, campaign contributions and chick...
SIMON HOGGART I also learned to play Fruit Ninja on an iPad. It is quite hypnotic, and I hope one day to get past ...
SIMON HOGGART Every time I sat in a chemistry lesson, I thought, 'What am I doing this for? I don't ever w...
SIMON COWELL What do we do after? Build a transfer station? Direct haul? And what will the form be? Contract with...
ALAN SIMON If we fill to capacity we don't have to do a tax or bond to cover the rest.
ALAN SIMON We're taking in less [household] trash and have more capacity. And capacity equals money.
ALAN SIMON It's pretty much a lull in the action. We're looking forward to the next few years.
ALAN SIMON If anyone has conducted a Beethoven performance, and then doesn't have to go to an osteopath, then t...
SIMON RATTLE As a child growing up in a grey-skied Yorkshire village, I would occasionally happen upon a Bollywoo...
SIMON BEAUFOY Whether they run a record company or a grocery store, every boss will tell you you're in big tro...
SIMON COWELL Don't borrow someone else's spectacles to view yourself with.
SIMON TRAVAGLIA I work out three or four times a week, I have Botox, take tons of vitamins and vitamin infusions - i...
SIMON COWELL I've had Botox, but then again pretty much everyone I know has. To me, Botox is no more unusual ...
SIMON COWELL I get paid very well and am happy with what I make, but I'm not in the super-rich bracket. I sho...
SIMON BIRD It's sad that the BBC is toning down Dennis the Menace for a cartoon series. He is losing his we...
SIMON HOGGART To operate based on conviction and belief requires an acceptance that your actions could get you fir...
SIMON SINEK The golden age is before us, not behind us.
ST. SIMON Sudden money is going from zero to two hundred dollars a week. The rest doesn't count.
NEIL SIMON Then come the wild weather, come sleet or come snow, We will stand by each other, however it blow.
SIMON DACH In this age of omniconnectedness, words like 'network,' 'community' and even 'fr...
SIMON SINEK There should be a readiness, on our part, to investigate with candor to follow the truth wherever it...
SIMON GREENLEAF In requiring this candor and simplicity of mind in those who would investigate the truth of our reli...
SIMON GREENLEAF People like us, we think differently, don't we? We are different. We do all the things that others d...
SIMON MORDEN Oga. Watu hawaogi ndiyo maana wachafu. Kuoga ni lazima kutumia maji. Ukitaka kuoga neno, tumia maji;...
SIMON MASHALLA If you hire people just because they can do a job, they’ll work for your money. But if you hire pe...
SIMON SINEK There are in me the seeds from which, if necessary, the universe could be constructed. In me somewhe...
TED SIMON America loves the representation of its heroes to be not just larger than life, but stupendously, aw...
SIMON HOGGART New York is not Mecca. It just smells like it.
NEIL SIMON In Washington, the first thing people tell you is what their job is. In Los Angeles you learn their ...
SIMON HOGGART To be worth making at all a journey has to be made in the mind as much as in the world of objects an...
TED SIMON Democracy encourages the majority to decide things about which the majority is blissfully ignorant.
JOHN SIMON All lies and jests, still a man hears what he wants to hear and disregards the rest.
PAUL SIMON Historians are left forever chasing shadows, painfully aware of their inability ever to reconstruct ...
SIMON SCHAMA Some years ago, writing about stage adaptations of fiction, I noted:
JOHN SIMON What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a w...
HERBERT SIMON For your benefit, learn from our tragedy. It is not a written law that the next victims must be Jews...
SIMON WIESENTHAL Don't listen to those who say, you taking too big a chance. Michelangelo would have painted the Sist...
NEIL SIMON It is a comfort to the unfortunate to have companions in woe. [Lat., Solamen miseris socios habuis...
SIMON FORMAN Better your room than your company.
SIMON FORMAN Champagne Wishes and Caviar Dreams.
ELLEN SIMON Get up and dance, get up and smile, get up and drink to the days that are gone in the shortest while...
SIMON FOWLER All lies and jests, still a man hears what he wants to hear and disregards the rest.
PAUL SIMON An honest politician is one who, when he is bought, will stay bought.
SIMON CAMERON Albert Camus, a great humanist and existentialist voice, pointed out that to commit to a just cause ...
DAVID SIMON British diplomats who worked in Iran during the 1980 hostage crisis are deeply upset by Ben Affleck&...
SIMON HOGGART The why is what makes journalism an adult game. The why is what makes policy coherent and useful. Th...
DAVID SIMON There are two Americas - separate, unequal, and no longer even acknowledging each other except on th...
DAVID SIMON What information consumes is rather obvious: it consumes the attention of its recipients. Hence a we...
HERBERT SIMON If you have the opportunity to do amazing things in your life, I strongly encourage you to invite so...
SIMON SINEK For the music business, social networking is brilliant. Just when you think it's doom and gloom ...
SIMON COWELL The whole process of being one of the 10 finalists for the 'Vogue' Fashion Fund award has to...
SIMON SPURR It's interesting in American culture. We like to build people up and then push them off the pede...
SIMON REX American audiences tend to be more expressive than British ones.
SIMON PEGG There are actually quite high profile British TV star cameos in it that you probably wouldn't ev...
SIMON PEGG Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a se...
SIMON SINEK I did an audiobook for 'Rough Crossings,' which I thought was one of the best books I had pu...
SIMON SCHAMA As years passed away I have formed the habit of looking back upon that former self as upon another p...
SIMON NEWCOMB Actions speak louder than words. All companies say they care, right? But few actually exercise that ...
SIMON SINEK You're lucky you had that when you were 20. I sure didn't. I was overweight, and I had acne.
CARLY SIMON The challenge of the unknown future is so much more exciting than the stories of the accomplished pa...
SIMON SINEK Playing piano well is one thing, but attempting to play at concert level accompanying Meryl Streep w...
SIMON HELBERG Astronomers are greatly disappointed when, having traveled halfway around the world to see an eclips...
SIMON NEWCOMB A really strong woman accepts the war she went through and is ennobled by her scars.
CARLY SIMON Learning is any change in a system that produces a more or less permanent change in its capacity for...
HERBERT SIMON Like springs, adaptations can only go downhill.
JOHN SIMON As long as you have capital punishment there is no guarantee that innocent people won't be put t...
PAUL SIMON There's something about the sound of a train that's very romantic and nostalgic and hopeful.
PAUL SIMON I'm not in it for the money. I like music. I love to write music. I can't imagine myself not...
PAUL SIMON I don't feel any pressure from fans. But I'm always in some kind of state of emotional turmo...
PAUL SIMON I think I have a superior brain and an inferior stature, if you really want to get brutal about it.
PAUL SIMON The thought that life could be better is woven indelibly into our hearts and our brains.
PAUL SIMON