Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

The keys to brand success are self-definition, transparency, authenticity and accountability.

We had zero advertising ... we are depending on passerby's and word-of-mouth.