Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.


Simon Mainwaring

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NEIL SIMON
It is a comfort to the unfortunate to have companions in woe. [Lat., Solamen miseris socios habuis...
SIMON FORMAN
Better your room than your company.
SIMON FORMAN
Champagne Wishes and Caviar Dreams.
ELLEN SIMON
Get up and dance, get up and smile, get up and drink to the days that are gone in the shortest while...
SIMON FOWLER
All lies and jests, still a man hears what he wants to hear and disregards the rest.
PAUL SIMON
An honest politician is one who, when he is bought, will stay bought.
SIMON CAMERON
Albert Camus, a great humanist and existentialist voice, pointed out that to commit to a just cause ...
DAVID SIMON
British diplomats who worked in Iran during the 1980 hostage crisis are deeply upset by Ben Affleck&...
SIMON HOGGART
The why is what makes journalism an adult game. The why is what makes policy coherent and useful. Th...
DAVID SIMON
There are two Americas - separate, unequal, and no longer even acknowledging each other except on th...
DAVID SIMON
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a we...
HERBERT SIMON
If you have the opportunity to do amazing things in your life, I strongly encourage you to invite so...
SIMON SINEK
For the music business, social networking is brilliant. Just when you think it's doom and gloom ...
SIMON COWELL
The whole process of being one of the 10 finalists for the 'Vogue' Fashion Fund award has to...
SIMON SPURR
It's interesting in American culture. We like to build people up and then push them off the pede...
SIMON REX
American audiences tend to be more expressive than British ones.
SIMON PEGG
There are actually quite high profile British TV star cameos in it that you probably wouldn't ev...
SIMON PEGG
Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a se...
SIMON SINEK
I did an audiobook for 'Rough Crossings,' which I thought was one of the best books I had pu...
SIMON SCHAMA
As years passed away I have formed the habit of looking back upon that former self as upon another p...
SIMON NEWCOMB
Actions speak louder than words. All companies say they care, right? But few actually exercise that ...
SIMON SINEK
You're lucky you had that when you were 20. I sure didn't. I was overweight, and I had acne.
CARLY SIMON
The challenge of the unknown future is so much more exciting than the stories of the accomplished pa...
SIMON SINEK
Playing piano well is one thing, but attempting to play at concert level accompanying Meryl Streep w...
SIMON HELBERG
Astronomers are greatly disappointed when, having traveled halfway around the world to see an eclips...
SIMON NEWCOMB
A really strong woman accepts the war she went through and is ennobled by her scars.
CARLY SIMON
Learning is any change in a system that produces a more or less permanent change in its capacity for...
HERBERT SIMON
Like springs, adaptations can only go downhill.
JOHN SIMON
As long as you have capital punishment there is no guarantee that innocent people won't be put t...
PAUL SIMON
There's something about the sound of a train that's very romantic and nostalgic and hopeful.
PAUL SIMON
I'm not in it for the money. I like music. I love to write music. I can't imagine myself not...
PAUL SIMON
I don't feel any pressure from fans. But I'm always in some kind of state of emotional turmo...
PAUL SIMON
I think I have a superior brain and an inferior stature, if you really want to get brutal about it.
PAUL SIMON
The thought that life could be better is woven indelibly into our hearts and our brains.
PAUL SIMON