The what to do can be taught; the how to do it is not as easy to pass on to someone who simply doesn’t “get it.

Treat your employees like you would want to be treated if you were an employee.

Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.

Train your new employee properly. Sounds so obvious, and yet it often doesn’t happen.

You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.

Even if you delegate that responsibility, ultimately you are the one responsible for how
your brand is portrayed.