The salability of an item can often be improved while the value itself remains unchanged.

A good story often increases the salability of an item without increasing its actual value.

A meaningless statement remains meaningless no matter how often it's heard.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

People don't trade money for things when they value their money more highly than they value the things.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.