A good story often increases the salability of an item without increasing its actual value.

The salability of an item can often be improved while the value itself remains unchanged.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

If you have a beautiful story, it has to have conflict. If you don't have conflict, it can't be a good story.

Tension is the cornerstone of any good story.

I'm a storyteller, not a prophet. I'm just interested in a good story.