People don't trade money for things when they value their money more highly than they value the things.

The salability of an item can often be improved while the value itself remains unchanged.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

A good story often increases the salability of an item without increasing its actual value.

Lives, like money, are spent. What are you buying with yours?

Strings of gravity vibrate at a different frequency than strings of light.