The highly marketable television caused the popularity to go up, well, that and good old beer drinking.

You can try something without having to buy a full bottle, and (young consumers) are used to drinking beer or flavored malt beverages out of the bottle, ... It's really a natural way for them to enter the category.

If you ever reach total enlightenment while drinking beer, I bet it makes beer shoot out your nose

Beer's intellectual. What a shame so many idiots drink it.

Drinking beer doesn't make you fat, It makes you lean....
Against bars, tables, chairs, and poles.

Our joke sitting there was that his drinking less than an ounce would shift to a shot and a beer.