Drinking beer doesn't make you fat, It makes you lean....
Against bars, tables, chairs, and poles.

I drink to make other people more interesting.

Drinking is a way of ending the day

There is no night life in Spain. They stay up late but they get up late. That is not night life. That is delaying the day. Night life is when you get up with a hangover in the morning. Night life is when everybody says what the hell and you do not remember who paid the bill. Night life goes round and round and you look at the wall to make it stop. Night life comes out of a bottle and goes into a jar. If you think how much are the drinks it is not night life.

You can try something without having to buy a full bottle, and (young consumers) are used to drinking beer or flavored malt beverages out of the bottle, ... It's really a natural way for them to enter the category.

If you ever reach total enlightenment while drinking beer, I bet it makes beer shoot out your nose