Our joke sitting there was that his drinking less than an ounce would shift to a shot and a beer.

You can try something without having to buy a full bottle, and (young consumers) are used to drinking beer or flavored malt beverages out of the bottle, ... It's really a natural way for them to enter the category.

If you ever reach total enlightenment while drinking beer, I bet it makes beer shoot out your nose

Beer's intellectual. What a shame so many idiots drink it.

Drinking beer doesn't make you fat, It makes you lean....
Against bars, tables, chairs, and poles.

It's a very sophisticated beer drinking market here. I think there's plenty of room for a new brew pub.