Sometimes you don’t get a second chance. You need to take a chance when you have the opportunity. Always.

Audrey Hepburn, as famous as she was, packed her own suitcases... I don’t know why that struck me, but it did. 'She has a servant’s heart,' I thought.

Thankfully, perseverance is a great substitute for talent.

The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype.

Get your product out there and get immediate impact without having to pay for a celebrity endorsement. That's the goal. Just get a picture of them holding the product.

If you say a modern celebrity is an adulterer, a pervert and a drug addict, all it means is that you've read his autobiography.