Thankfully, perseverance is a great substitute for talent.

Sometimes you don’t get a second chance. You need to take a chance when you have the opportunity. Always.

Audrey Hepburn, as famous as she was, packed her own suitcases... I don’t know why that struck me, but it did. 'She has a servant’s heart,' I thought.

A celebrity is any well-known TV or movie star who looks like he spends more than two hours working on his hair.

Despite a lack of natural ability, I did have the one element necessary to all early creativity: naïveté, that fabulous quality that keeps you from knowing just how unsuited you are for what you are about to do.

This is the direct result of our focus on innovation and the immense talent and creativity at Apple. We could not be more excited about the new products we're working on for 2006.