The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype.

By the 1990s, advertising with celebrities had really taken off.

Sport implies many positive attributes simultaneously. Along with health, it also shows stamina and fair play.

They are way ahead of the others.

Given the tiny amount of good quality tropical forest remaining on Mauritius, this development can only be viewed as catastrophic to the native biodiversity.

Given the tiny amount of good quality tropical forest remaining on Mauritius, this development can only be viewed as catastrophic to the native biodiversity,